Νέες εποχές, νέα ήθη στο online marketing. Διαβάστε την άποψη μας για το απόλυτο trend του 2013 όπως δημοσιεύτηκε στο Marketing Week

Join us in _AllThingsFacebook 2012 conference organized on Friday, November 30, 2012 exploring and showcasing Facebook Marketing activities in Greece and abroad.  

During the Infocom World 2012 conference held in Athens last Tuesday, two interesting presentations were published from FocusBari about the state of Social Media penetration and Mobile usage in Greece. 

Check out why Internet was, is and will be the ultimate definition of Social Media after all. 

There are definitely a lot of different types of users in social media networks, what we use to call personas. 

Read more on their characteristics and behavior. 

Brands start exploiting advanced automated tools and services enabling them to support their fans in a continuously increasing demand for Social Media Engagement.

Check out a very informative video full of useful numbers and facts. Enjoy.

It seems that discounts and coupons are the most interesting things that push followers and brand lovers to like their favorite brands in social networks.

Nielsen published a survey stating this as the main initiative.

Some top additional reasons are: To be among the first to get news or updates on the brand/celebrity and I just want to show support for the brand/celebrity.

Recently we deployed www.winbankapps.gr, PiraeusBank web site promoting their iPhone and Android mobile applications in a integrated and colourful home place.

The web site was extended in order to include a section publishing testimonials that are published for all applications all over the web, on iTunes, on Facebook or by email. Piraeus bank is investing heavily in Social Media monitoring and marketing, that's why they decided to publish trasparently the opinions of their customers in their very own web site. 

Απλά εκπληκτικό video από το Department of Justice της Victoria στην Αυστραλία που εξηγεί στους εργαζόμενους του τι είναι τα Social Media και τι πρέπει να προσέχουν όσοι συμμετέχουν σε αυτά.

Τι να πρωτοπείς, απλότητα, καθαρά μηνύματα, φρεσκάδα.  

Και φυσικά το link για την ίδια την πολιτική τους.