It seems that discounts and coupons are the most interesting things that push followers and brand lovers to like their favorite brands in social networks.

Nielsen published a survey stating this as the main initiative.

Some top additional reasons are: To be among the first to get news or updates on the brand/celebrity and I just want to show support for the brand/celebrity.

Εκμεταλλευόμενο τον απίστευτα μεγάλο αριθμό των δεδομένων που διαχειρίζεται η Google αλλά και τρίτες πηγές, ξεκίνησε τη λειτουργία μιας νέας υπηρεσίας με τίτλο Google Insights